Friday, 5 December 2014

Marketing Systems For Small Businesses

Marketing Systems For Small Businesses

1. Forget What You Think You Know

Most entrepreneurs think that customers buy from them because they do great work.
For instance, John worked with a remodeling contractor who prided himself on doing a great job. “They had carpenters on staff, they did great craftsmanship, and they would swear, when asked, that that [was their] key difference,” says John.
But the marketing message “we do great work” wasn’t bringing in more customers.
So how do you find the right message?

Go to the experts

To get new customers, you need to call in the experts: your current customers.
“A lot of times it’s the little things that you didn’t know were so valuable, that you thought maybe everybody else did,” says John.
For instance, when he talked to the contractor’s customers, they said, “They do great work, but they’re expensive, [so] we expected them to do great work. What they do that nobody else does is at the end of each day, they clean up the job site like nobody else that we’ve ever worked with. They are nice to our kids, they don’t let the dog out.”
The contractor never thought to promote that benefit, but John made it part of their core marketing message. “That allowed them to grow in the period we worked with them about 300%, just with that new focus and that new message,” he says.

2. Zero in on Your Target

Many people run an ad, cross their fingers, and anxiously wait for the results.
But John says that you don’t have to practice hope-based marketing if you know who you’re targeting. “So often I’ll ask people, ‘Who’s your ideal client?’” he says. “I can’t tell you how many times people have said, ‘Anybody who says they’ll pay us.’”
But going after “anybody” doesn’t tell you where to advertise. So how do you figure out where to spend your marketing dollars?

Identify behavior patterns

Look for behavior patterns that your best customers share.
“It turns out that there are not only demographics, [like] the type of business, [but] there’s always a behavior,” says John. “A certain type of thing that [all of your best customers] do. A certain type of thing they appreciate.”
For example, in John’s marketing consulting business, he knows that his ideal customer is not just a small business owner, but is also someone who participates in an industry association, joins committees, or serves on the board of their chamber of commerce.
“That’s a really good marker of a behavior that suggests…[that] they want to grow their business,” says John. “If you know who you’re looking for, then you can [make] all of your decisions about where you’re going to advertise, what shows you’re going to participate in, what trade shows you’re going to go to, and really focus on attracting more of that ideal

3. Don’t Wait for an Accident

Referrals are the lifeblood of most small businesses, yet most companies don’t have a referral system.
“It’s amazing how many companies I’ve talked to that get a significant amount of their business by way of referrals, and yet they do nothing to actually amplify their referability,” says John.
Instead, they rely on what John calls an “accidental referral.” “They do good work, somebody else needs what they do, and next thing you know they’ve got a referral,” he says.
So how do you ramp up your referral machine?

Begin with the referral in mind

Make the referral your end goal.
For instance, one top salesman at Cutco Knives told customers, “I’m here not to sell you. I’m here to get a referral from you. So I’ll show you my knives and why they’re so important, but my hope is at the end of this if you know someone who could use them, then you’ll refer me.”
“Imagine if organizations spent as much time on…referral generation as they did on trying to make the phone ring,” says John. “Imagine if you started with ‘what do we want people thinking, doing, and feeling 90 days after they buy this product from us?’”

Courtsey :

Tuesday, 2 December 2014

Small Solution to Manage your Big Business

Bourgeon's Ezyerp - A small Solution to manage your big Business

Ezyerp is complete inventory accounts management software that is very essential for each and every organization to maintain their stock and accounts. It helps in automating each and every aspect in an organization. This is suitable for single branch and multi branch operations. This takes care of all operation happening in the organization which includes purchase, sales, payroll and much more. Forecasting reports generated by Ezyerp helps the management to take firm decisions to be implemented for the future of the organization.

Leave your Hectic Jobs to us . Ezyerp will Manage it .. So that you can grow your businesss

View  More Specifications & Details 
View our Presentation

Why Do A Business Need a website ?

Why Do A Business need a website ?

A common question each business owner face while thinking about a website or a marketing person approaches him to talk about the same. But As per my opinion the answer is a 'YES'

Why ?

What makes people reluctant in developing a website is that they dont have the products to sell online .More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

Just having a website is not enough.You should have a website which is professional looking if you want to take things seriously. A serious buyer would look at your website to know more information about the product and it should generate a good first impression .With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

I do believe that its better not to have a website than a website which makes your business looks bad. Your website speaks volumes about your business

Your website is an important part of your business. Treat it as such

Write to us . Your views & thoughts, For Free Discussion feel free to call me / write to me  in the below address

Technical/ Business Consultant
Bourgeon Technologies Pvt Ltd
+91 9995387363